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Model a short-term rental without pretending every month is July.

Short-term rental math is sensitive. This pro forma helps you think through occupancy, average daily rate, cleaning, fees, and seasonal swings.

Best for

Short-term rental buyers

Investors comparing STR versus long-term rental

Owners testing Airbnb assumptions before furnishing

What's inside

Occupancy and ADR assumptions

Cleaning and platform fees

Seasonal revenue inputs

Operating cost view

Use it when

Run it before committing to a short-term rental strategy.

Compare STR to long-term rental income.

Stress test low-season occupancy.

Short-term rental math moves fast

A strong month can hide a weak year. This model pushes you to look at occupancy, seasonality, cleaning, fees, and expenses before you assume STR income beats long-term rent.

Use real comps

Do not build the model from one great Airbnb screenshot. Look at comparable properties, calendar availability, local rules, furnishings, management, and the realistic guest experience.

Frequently asked questions

STR / Airbnb Pro Forma FAQ

Short answers to common questions that come up before you use this resource or bring the next decision to Roots.

What is ADR in short-term rentals?

ADR, or average daily rate, is the average price a guest pays per night booked, not counting nights the property sits empty. Combined with occupancy, it drives your revenue. A high ADR with low occupancy can earn less than a moderate ADR with steady bookings.

How do I calculate revenue on an Airbnb?

Multiply your average daily rate by the number of nights booked to get gross revenue, which is the same as ADR times occupancy times 365. Then subtract cleaning costs, platform fees, supplies, utilities, and management to find what you actually keep. Seasonality means you should model slow months, not just peak ones.

Is a short-term rental more profitable than a long-term rental?

A short-term rental can earn more gross revenue, but it also carries higher expenses for cleaning, furnishings, utilities, platform fees, and management, plus more income swings from seasonality and occupancy. Sometimes it wins and sometimes a long-term rental is the steadier choice. Run both before deciding.

What occupancy rate should I assume for an Airbnb?

Pull occupancy from comparable short-term rentals in the same area rather than assuming a single number, since it varies widely by location and season. A conservative model uses below-average occupancy for slow months so a strong summer does not hide a weak year.

Are short-term rentals allowed everywhere?

No. Many cities and counties regulate short-term rentals through permits, zoning, occupancy limits, or outright bans, and HOA rules can also restrict them. Always confirm current local regulations before buying a property to operate as an Airbnb.

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